Design

Experiential Strategy, Design & Brand Extension

Effective experiential design strategy focuses on one thing — how to create a powerful connection and deliver the maximum positive impact for your customers — internal or external. At Overture, we start with your business goals, then apply advanced architectural thinking and technologic applications to meet the core human element requirements that will make your product a success.

Elegant experiential design is appealing, intuitive, engaging and persuasive. Following a role-based design approach, Overture is able to simplify highly complex transactional or interactive processes by applying the most appropriate architectural structure, application environment and navigation elements.

Overture's design expertise extends into rich media training design, a highly cost effective method to ensure maximum product usability with minimal off-line support requirements or investment.

Our services include:

• Experience Design Strategy
• Information Architecture & Navigation Design
• Interface Standards Development
• Visual Design & Brand Extension
• Rich Media Training Design