Research

User Research & Requirements Definition

The value of your product application or portal is directly related to how often, easy, and successfully it is used by your customers — internal or external.

In order to deliver a successful product, you must first know your customer — not simply who they are but how, when, why and where they will access and use your product. This requires more than simple observation. It requires expert behavior-based research to understand, question, analyze and predict customer’s current and probable future behaviors.

Overture usability experts provide you unbiased and actionable insights into your customers' behavior and the information you need to successfully build your project requirements. Our thorough task analysis and design helps you to fully understand and meet your customer's behaviors, requirements, expectations and common problems. This proactive approach helps limit your need for additional training, extensive user documentation, or expensive offline call-center support.

Our services include:

• Customer Research
• Requirements Definition
• Persona Archetype Development
• Task Analysis & Design