Job Description

Job Title: Email Marketing Specialist
Job Number: 20611
Duration of Contract: 3 Months 

This is a great opportunity for an experienced Email Marketing Specialist to work for a well established industry leader!

Opportunity Overview :
  • Manage the end-to-end email development processes 
  • Responsible for coding and building campaigns, creating data extensions and data filters, audience segmentation, template creation, form building, testing, email configuration and deployment
  • Build email requirements to ensure the appropriate messaging is being clearly conveyed to the right audience, at the right time
  • Create best practices email guide and influence email strategy to ensure the team is effectively communicating
  • Conduct ongoing post-campaign analysis of email performance KPIs and provide recommendations for ongoing campaign optimizations.
  • Identify Salesforce Marketing Cloud optimization opportunities and ongoing process improvements
  • Collaborate with technology partners to troubleshoot any Salesforce Marketing Cloud functionality issues to identify and solve for root cause
  • Develop and execute A/B tests, strategies and segmentations based on behavior insights to increase email performance metrics
  • Ensure all emails follow general industry best practices and are CAN-SPAM compliant
  • Own and maintain the larger team email send calendar
Qualifications & Required skills:
  • 4+ years of professional experience in similar role
  • 1-3 years of experience with coding, testing and deploying responsive email campaigns
  • Salesforce Marketing Cloud experience is preferred.  
  • Experience supporting database set up and management
  • Strong interest in the latest technology, industry trends and best practices for digital marketing
  • Proven background in email A/B testing and optimizations
  • Familiarity with analyzing data to derive insights to develop more effective content and improve engagement
  • Thorough understanding of email principles (design, build, and segmentation) and email best practices (deliverability, A/B testing, dynamic content, campaign automation, etc.)
  • Basic knowledge of SQL a plus
Educational Requirements:
  • Bachelor’s Degree in Computer Science, Marketing, Advertising, Web Design or related field.
  • Salesforce Certified
  • Marketing Cloud Email Specialist certification.
Work location and Additional Info:
Fully Remote 

Overture Partners is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, national origin, disability, sexual orientation, gender identity or expression, marital status, genetic information, protected veteran status, or other factors protected by federal, state, and/or local law.

Application Instructions

Please click on the link below to apply for this position. A new window will open and direct you to apply at our corporate careers page. We look forward to hearing from you!

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