Job Description

Job Title: Senior Marketing Analyst
Job Number:22816
Duration of Contract: 3+ Months with potential for extension

Our client is searching for a talented Sr. Marketing Analyst to revolutionize data into meaningful information to create profitable marketing campaigns.

Opportunity Overview :
  • Strategically develop measurement framework that clearly communicates measured priorities and opportunities. 
  • Collaborate with marketing team/business partners to determine measurement program for various campaign.
  • Will develop, implement and sustain tracking tools across various marketing channels.
  • Accountable for marketing campaign reporting across audiences and channels. 
  • Build and maintain reporting dashboards to ensure prompt, accessible and accurate output of data.
  • Develop and refine reports to track and communicate marketing trends and campaign.
  • Report across marketing systems in use such as marketing automation, social media management tools etc.
  • Contribute to the generation of  ad-hoc reporting documents.
  • Present findings to leadership and cross functional teams as needed.
  • Conduct analysis for marketing across audiences and provide recommendations on optimization strategies for cross-channel marketing campaign performance across tactics.
  • Lead multivariate and A/B testing as an ongoing discipline to improve campaign audience targeting, channel utilization and media placement/mix.
  • Collaborate on research to test elements of creative (personalization, product mix, message).
  • Leverage propensity modeling to help guide customer-centric targeting and retention strategies
  • Analyze and recommend ways to optimize marketing spend - by fiscal period, marketing channel and message.
  • Partner with marketing teams and agencies to ensure accuracy and timeliness of media investment and performance data
  • Act as a liaison for media team and digital/IT team to execute on tagging strategy
  • Partner with various teams to determine appropriate tracking systems and technology enhancements to improve data accuracy and accessibility and reporting capabilities
  • Participate on data governance and technology project implementation teams as needed.
  • Provide guidelines for data management to ensure initial data collection is optimized for analysis.
Qualifications & Required skills:
  • 8+ years of experience in working in a similar role
  • 6+ years in digital marketing analytics
  • Advanced expertise marketing analytics and measurement as well as marketing fundamentals
  • Proven track record in a complex, matrixed data environment
  • Understand extended marketing measurement and analytics needs to identify capabilities & solutions
  • Specific experience with digital media measurement, social listening, testing, etc.
  • In-depth knowledge of DMPs (e.g., Adobe Audience Manager) and Attribution platforms
  • Experience with key tools like Tableau, Adobe Analytics / Target / Audience Manager, Sprinklr, Doubleclick, LiveRamp, Domo, SAS and Access, Cognos as well familiarity with next best action CX tools.

Desired skills:
  • Experience with Mobile, social and app marketing analytics a plus
  • Healthcare experience and familiarity with HIPAA privacy rules preferred
Work location and Additional Info:
  • W2 Only
Overture Partners is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, national origin, disability, sexual orientation, gender identity or expression, marital status, genetic information, protected veteran status, or other factors protected by federal, state, and/or local law.

Application Instructions

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